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Annalese Sharrock

Annalese Sharrock Strategic Director

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    900 Days in New Plymouth

    Get me out of here! (Just kidding HR)… and correction, 1247 days in New Plymouth but seeing as my 90 Days in New Plymouth post still holds the record for most read blog on our website I figured it was a good omen.

    Yup, I’m out of here. After three and a half years at Strategy Collective I am making the move to Auckland to be closer to my family and friends. I’m sick of people thinking I live in Palmy and I have to get out #throwback.


    Being part of this team has changed everything. I was pushed to become a better designer and I am so proud of the work I have created over the last few years. It’s amazing what you can achieve when you have the support of the people around you. Seriously, check out this comparison … *crying laughing face*

    Of course, some of my favourite projects I have worked on that I just can’t leave out.

    It has been a huge journey and I am so happy to have had the opportunity to work with my open minded and exciting clients. I was asked to do a staff photo shoot for Meat & Liquor (photo left), asked the owner to order me a pigs head and she didn’t even flinch. Being able to trust each other is the difference between a good and a great project.

    I was so worried everyone here would be bogan and I wouldn’t make any friends. I have made some incredible friends over the last 3 years and only, like, two of them are bogan.

    Every city is what you make of it and the people I have met here make the most of life. Everyone has a healthy work life balance, they make time for everyone in their life and the friend circles all overlap cos we all bloody know each other.

    Because it’s a small city I think people are just nicer in general. Probably because they are worried someone will hear them talking shit but still it makes for a welcoming community.

    I have never had a boring weekend here, which has been a huge surprise. With the beach just at the end of my street, the summers are bliss. We have a group called “Half Arse Tramping Club” where we like to go on massive walks but then all go for beers afterwards. Pop into any café/bar/restaurant and you know at least three people there (fingers crossed it’s someone that can give you a discount). There are a lot of things I will miss about New Plymouth.

    But the time has come to say goodbye. I have spent a good chunk of my 20s here and need to shake things up. I will be back, mainly for the free beer. If anyone is thinking about relocating to a smaller city, go for it! I would do it all over again if I had the choice.

    Here are some of the highlights, lots of photos of me because I want you to cry when you miss me xx

    Check out some of Trish’s projects: