Juno Spirits: Building a Cohesive Brand Across the Range.

Background.

Over the past few years, Strategy Collective has worked closely with Juno to evolve their product range from a single standout gin into a unified spirits portfolio. With the launch of the Goddess range, our focus was to create a design system that allowed each product, from Limoncello to Vesta Coffee Vodka, and more gins, to shine individually while still feeling unmistakably part of the Juno family.

The Challenge.

Juno’s original packaging was focused on their flagship gin, Juno Extra Fine. As the product line expanded, there was a growing need for cohesive branding across multiple spirits, labels that could carry the Juno identity across vodka, liqueurs, and new gin releases, without losing the character of each product.

Our Approach.

We created a unified visual language for the Juno spirits portfolio, anchored in the signature Juno lettering and refined brand elements:

• Illustrated labels: Each product received bespoke illustrations integrated seamlessly into the Juno typography, giving a premium, artisanal feel while maintaining visual consistency.
• Brand cohesion: Designed to align with the visual identity of Juno Extra Fine, ensuring the products present as a single, recognisable family of spirits.
• Flexible system: The label framework allows for easy future expansion of the product range while retaining brand integrity.

Products we’ve brought together under this system include:

• Pamona Limoncello
• Vesta Coffee Vodka
• Vesta Vodka
• Maia Gin