Weight By Dr Nina - Taranaki Weight Loss Clinic

Background

Weight by Dr Nina is a newly launched Taranaki weight-management clinic led by Dr Nina Lupton GP, Women’s Health Specialist, and SCOPE-accredited Bariatric Doctor.
Strategy Collective was engaged to develop a credible, professional yet approachable brand and launch website that reflected Nina’s medical expertise while feeling empathetic and empowering.

Our Approach

We validated the approved name “Weight by Dr Nina – Taranaki Weight Loss Clinic”, positioning it as personal and medically anchored.
From there, we defined a brand personality described as “clinical with edge” — professional, trustworthy, and optimistic.

A visual toolkit was developed around a strong blue palette (trust and medical credibility) supported by soft neutrals and gentle accent tones for warmth. Typography and line-based graphic elements convey lightness and movement — symbolising transformation.

The website was designed as a clean, single-page experience:
Hero → Our Approach → About Dr Nina → Services → Contact / Book Now.
Built for both desktop and mobile, it offers clear structure, confident CTAs, and a seamless brand experience across web, print, and social.

Results

Weight by Dr Nina launched with a complete brand identity and digital presence that positions the clinic as the trusted, modern face of weight management in Taranaki.

The toolkit enables consistent rollout across social and marketing, while the lightweight website offers easy maintenance and scalability for future growth  from photography updates to expanded services and educational resources.

A credible, compassionate, and enduring brand foundation — built for confidence and transformation.

“The team at Strategy Collective made the entire branding and website process seamless from start to finish. They understood exactly what I wanted to achieve and turned everything around incredibly quickly without ever compromising on quality.

From the brand development through to the website launch, they made what felt like a big project feel effortless. I couldn’t be happier with the result — it perfectly captures the professionalism and warmth I wanted for my clinic.”

— Dr Nina Lupton, Weight by Dr Nina