MOOD Magazine.

MOOD is an independent magazine with a point of view.

Created to champion people, place and progress, it exists to spark conversation, elevate local stories and prove that regional publishing can be both meaningful and beautifully executed.

Strategy Collective is the lead creative and design partner behind MOOD shaping the magazine from the inside out. From concept and content through to design, delivery and commercial strategy, MOOD is embedded within our studio and driven by the same thinking that underpins all of our work: clarity, purpose and impact.

We are responsible for the full layout, design and creative direction of every issue, crafting a publication that feels confident, modern and unmistakably its own. Each edition balances strong editorial storytelling with considered advertising integration, ensuring brands are seen, stories are respected and the reading experience remains uncompromised.

Amy, Designer at Strategy Collective, leads the visual execution of MOOD. Her work pushes boundaries while maintaining restraint and refinement creating a magazine that feels current, credible and collectable.

Editorially, MOOD is driven by Emily, Marketing Director, and Kerryn who lead the editorial direction and contribute original writing, ensuring the magazine remains purposeful, relevant and aligned with the values it stands for. Together, they shape the voice of MOOD — one that is intelligent, grounded and unapologetically local, also leading sales, and working closely with businesses who want more than just placement, but genuine alignment with a trusted platform.

At its core, MOOD reflects Strategy Collective’s belief in designing for good. It’s proof that thoughtful strategy, strong design and authentic storytelling can create something that doesn’t just look good it matters.