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Annalese Sharrock

Annalese Sharrock Strategic Director

021 615 364
06 759 7044


    July 23, 2021 by Strategy Collective

    Lisa Tamati

    Mustard Fridays. Season Two. Episode Two. When someone says you can’t do that. You can’t achieve it. It’s not possible. It just adds a burning fuel to the fire. After […]

    Lisa Tamati Runner and Health Coach
    July 20, 2021 by Charlotte McIsaac & Nic Tooley

    What you need to know about changes to sick leave entitlements

    There has been a lot of talk, proposals and recommendations around the Holidays Act 2003.  But for now, let’s keep it simple and focus on what you need to know, […]

    Blog Graphic with text "What you need to know about changes to sick leave entitlements"
    July 15, 2021 by Strategy Collective

    Ruthie Frank

    Introducing Mustard Fridays Season Two. Episode One. Ruthie’s passion is turning something old into something new and giving it another life. Nothing’s measured, every piece unique and treasured for years […]

    Ruthie Frank Ceramic Artist Blog Banner
    June 28, 2021 by Tara Dennehy

    Why hire a specialist workplace investigator?

    Strategy Collective are now licensed with three of our People and Culture Consultants holding the Private Investigator designation to undertake employment investigations for your business. Recent changes to the Private […]

    Private Investigators
    April 24, 2020 by Hayden Shearman

    In Difficulty Lies Opportunity

    Albert Einstein famously said that “In the middle of difficulty lies opportunity.” Covid-19 has provided plenty of opportunities for businesses to test Einstein’s theory. Difficulty has come at us from […]

    October 16, 2019 by Hayden Shearman

    Why Facebook is no longer working for businesses like it was … and how to fix it

    You’ve got to be on Facebook, they said. It’s free advertising, they said. Every time I post I boost my sales by another 10%, they said. That sort of organic […]

    September 24, 2019 by Hayden Shearman

    6 Ways to Test Your Next Business Idea

    If you’ve got any sort of entrepreneurial cell inside, you would have asked yourself this question at least once: “I wonder, would this make a good business?” I come up […]

    July 8, 2019 by Hayden Shearman

    7 Simple Blogging Tips for Non-Writers

    Being asked to write a blog post at work can spark all sorts of nasty flashbacks to days at school fretting over 1000-word essays. But, never fear, we’re here with […]

    June 24, 2019 by Nicky Riches

    That Other F-Word … Flexibility

    By Nicky Riches // Attracting exceptional talent can be tricky in today’s hotly contested employment market. Nicky Riches explains how workplace flexibility can be that point of difference that makes […]

    May 21, 2019 by Hayden Shearman

    Facebook’s Big Changes in 2019

    It’s a major piece of the advertising puzzle for many businesses, but with plateauing usage stats and privacy issues, Facebook has hit some rocky times in the past two years. […]

    April 2, 2019 by Hayden Shearman

    Unleashing the Power of a Revenue Forecast

    In business, the annual revenue forecast works much like a game plan in sport. It’s the equivalent of required-runs-per-over in cricket, metres-gained in rugby or minutes-per-kilometre in a running race. […]

    February 26, 2019 by Craig Jones

    How to Define Your Brand Personality

    A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing […]

    February 8, 2019 by Hayden Shearman

    Craig Jones Claims Multiple International Design Awards

    We’re just a little bit proud of the head of our brand team, Craig Jones, and his accomplishments with Juno Gin’s bottle design and logo. He has just picked up […]

    February 7, 2019 by Hayden Shearman

    How to Nail Your Marketing with Zero Advertising

    It might seem like a contradiction—having killer marketing while not doing any sort of actual advertising—but it’s perfectly possible, happens all the time and ultimately opens up a whole new […]

    January 21, 2019 by Hayden Shearman

    How to Get Started with a Facebook Page

    So, you’ve decided to join the herd and create a business or organisation Facebook page. Congrats—it’s a world full of potential for growing your business and for building better connections […]

    December 3, 2018 by Kimberley Leighton

    How to Build Great Teams

    The secret to succeeding in business is go karts. Yes, go karts. Well, okay, it’s go karts or adventure races, after work drinks, strategy sessions, charity days, pub quiz nights, […]

    November 28, 2018 by Hayden Shearman

    Christmas at West End Precinct

    Here in New Plymouth, we’re privileged to be part of the thriving West End Precinct—a collection of restaurants, cafes, art galleries, theatres and professional services at the western end of […]

    November 16, 2018 by Hayden Shearman

    How to Build a Fast Moving Business

    Aristotle said that life is defined by movement. When you stop moving (i.e. when you stop hunting or gathering or breathing or pumping blood) you die. It’s the same in […]

    October 18, 2018 by Hayden Shearman

    Congrats, Ozone! 20 Years of Deliciousness

    We’re immensely proud of the success of our clients and Ozone Coffee is one of those special local success stories that has gone far beyond Taranaki to have a truly […]

    October 14, 2018 by Trish Cox

    900 Days in New Plymouth

    Get me out of here! (Just kidding HR)… and correction, 1247 days in New Plymouth but seeing as my 90 Days in New Plymouth post still holds the record for […]

    September 28, 2018 by Hayden Shearman

    We’re hiring … a Senior Designer and an Accountant

    Do you lie awake at night dreaming of spreadsheets? Or do kerning and f-stops spin your wheels?  Right now, at Strategy Collective, we’re on the hunt for two people—an exceptional Senior […]

    September 21, 2018 by Hayden Shearman

    Business Strategy: The Joy of Missing Out

    One of the great challenges for the business owner is having too many good ideas that just end up diluting their core business. Hayden Shearman explores why embracing the joy […]

    August 16, 2018 by Trish Cox

    Semi for Semi

    By Trish Cox August 10th 10:45am Chip Kidd Made me cry. Chip shared his story about his husband going through the motions of cancer and the work he created alongside […]

    August 9, 2018 by Hayden Shearman

    Our top 10 business strategy quotes

    The Oxford Dictionary defines strategy as “a plan of action designed to achieve a long-term or overall aim.” What is that aim for you? Do you start that business? Will […]

    July 18, 2018 by Charlotte McIsaac

    How to Nurture Happiness at Work

    We all know that happy workplaces are more inviting for employees. But they also make excellent business sense. Charlotte McIsaac, head of the People & Culture team at Strategy Collective, […]

    July 9, 2018 by Craig Jones

    The 3 Steps for Creating a World-Class Brand

    Whether you’re Nike or Apple or your local sparkie, having a strong and consistent brand is vital for winning and keeping the right customers. Craig Jones explores the steps necessary […]

    July 2, 2018 by Stephen Hill

    Business Growth vs Stability

    Becoming the next Google or Airbnb might be the goal for some business owners. Others are happy with building a sustainable family business that provides a stable source of income. […]

    June 21, 2018 by Willem Ockhuysen

    Why I moved back to New Plymouth after New York

    By Willem Ockhuysen // After nine years away, I have moved back to New Plymouth, hopefully for good. I’m originally from New Plymouth. I grew up here and went to […]

    June 13, 2018 by Hayden Shearman

    How successful businesses respond to bad news and reviews

    As much as you’d love your company to be loved by everyone, inevitably there will be the odd slip up or negative Google review or awkward moment that each has […]

    May 15, 2018 by Hayden Shearman

    How a PESTLE Analysis Can Save Your Business

    By Hayden Shearman // We’ve all heard of the SWOT analysis—looking at the internal strengths and weaknesses and external opportunities and threats facing your business—but its lesser known cousin, the […]

    April 22, 2018 by Hayden Shearman

    Creamy Jo’s is closing, but the gelato is here to stay

    (2019 UPDATE: Creamy Jo’s has a permanent shop in Little Glutton on Devon Street East) 22 April 2019 // This has been the hottest summer on record. As the sun shone […]

    April 6, 2018 by Hayden Shearman

    How to choose a company tag line

    “Just Do It”, “I’m Lovin’ It”, “Think Different”, “”Maybe she’s born with it. Maybe it’s Maybelline.” Great company tag lines or slogans are almost as famous as their brands. So […]

    March 27, 2018 by Hayden Shearman

    10 Hilarious Office April Fools Pranks

    You spend almost half of your waking life with them, so it’s good to have some fun with your work mates every so often. And with April Fools day sadly […]

    February 19, 2018 by Hayden Shearman

    How remarkable is your social media?

    The secret to success on social media is not-so-secretly hidden in its name … “social” … it’s all about creating content that gets people talking and helps them to be […]

    January 11, 2018 by Hayden Shearman

    Is print advertising dead?

    Marketing in the 21st century is all about online and social media, isn’t it? No need to clutter letterboxes with printed flyers anymore? Well, not quite. Here’s why it’s not […]

    October 24, 2017 by Hayden Shearman

    Why some advertising works and others flop

    Why does one advert cause sales to soar while another advert barely causes a blip on the revenue radar? Hayden Shearman unravels a recent study from Neilsen into what makes advertising tick. In […]

    October 20, 2017 by Hayden Shearman

    What does a Labour-led coalition mean for business?

    Hayden Shearman shares some reflections on what the newly elected government means for business owners.  Winston has finally decided on his teammates. Yay! His decision means the arrival of a […]

    September 14, 2017 by Hayden Shearman

    Is your business correctly listed on Google?

    By Hayden Shearman // Possibly the most important piece of your marketing puzzle is Google—that people can quickly find where you are, when you’re open and how to get in […]

    August 4, 2017 by Stephanie Norris

    Three Xero tricks for getting paid faster

      Getting paid is awesome. Getting paid on time even more so! Thankfully, Xero comes with some nifty built-in tools for encouraging your customers to pay their bills on time […]

    May 23, 2017 by Shay Starrenburg

    Millennial Marketing

    Millenials have completely flipped marketing on it’s head. Things are changing as technology grows and we become immune to blaring, annoying advertising. What is a Millenial? Basically anyone that has […]

    March 28, 2017 by Kate Bridgeman

    Hiring your first Employee

      So, you have started your new business and realised you need a few extra helping hands to make your life a bit easier. It is time to start thinking […]

    March 10, 2017 by Rebecca Reade

    How to Pay your Peeps on a Public Holiday

    It’s Taranaki Anniversary this weekend which means LONG WEEKEND! It also brings a public holiday which as a business owner can be tricky at times. We have put all the […]

    February 28, 2017 by Shay Starrenburg

    Apps for New Zealand Start Ups

    Starting a new business is exciting, but can be over whelming as you try to take on many new hats and roles. We have put together a list of apps […]

    November 30, 2016 by Kate Bridgeman

    Pulling Good Peeps

      Recruitment is one of the most critical aspects of HR. If you get it right you will increase productivity and profitability. If you get recruitment wrong, then say hellooo […]

    October 12, 2016 by Trish Cox

    Let’s do cool shit together.

    Expressions of Interest Wanted: Design, Film, Marketing and Digital skills We are looking for the right person, no specific skill set or experience, just someone who is passionate about what they […]

    September 19, 2016 by Christina Rolfe

    Culture, Doughnuts & Speed Dating

    With the lure of Public Catering Donuts, the team at Strategy Collective were recently brought together to discuss an important issue – our workplace culture! In between mouthfuls, we discussed […]

    September 13, 2016 by Chanel Smith & Stephen Hill

    What Does It Mean To Be A Xero Expert?

    We chat with Chanel Smith and Stephen Hill about last months Xero Roadshow and what it means to be Xero certified.  Chanel Smith, Senior Account Manager Xero – beautiful accounting […]

    August 23, 2016 by Trish Cox

    Who killed the audience for advertising?

    Each year the Strategy Collective Brand team heads to Auckland for two days to attend Semi Permanent as part of our on going creative development. This is usually our annual dose […]

    August 3, 2016 by Sophie Braggins

    The Business of Boxing

    “Everybody has a plan until they get punched in the face” (Mike Tyson). The same can be said of business and that no strategy is immune to disruption. Likewise there […]

    July 13, 2016 by Dominic Prestidge

    Gin with a Grin

    At Strategy Collective, we love working with people in pursuit of a vision. For the last few months we have been working with David & Jo from BeGin Distilling developing their new […]

    June 10, 2016 by Craig Jones

    Taking your brand strategy seriously – Behind the scenes.

    A serious undertaking. Our Brand team put their clever little heads together to create a unique campaign to promote the Strategy Collective Brand Department. After plenty of banter and a number of ludicrous suggestions from […]

    March 30, 2016 by Craig Jones

    Creative Report 2015

    In 2015 the Strategy Collective Creative Department embarked on a whole new adventure and begun developing websites. Adding a web developer to the team was a natural step in our pursuit […]

    December 23, 2015 by Charlotte McIsaac

    HR Conference 2015

    Two days filled with lavish lunches and yummy snacks, plus a quick getaway to the big smoke (Auckland), weren’t the only draw cards for me in wanting to attend the […]

    August 7, 2015 by Trish Cox

    90 Days in New Plymouth

    Just 90 Days ago I moved to New Plymouth from the ‘un cool’ city, the Tron, to join the creative team at Strategy Collective. It amazed me how easy everything […]

    June 18, 2015 by Craig Jones

    Web Developments

    It is always exciting to see strategic initiatives come into fruition. The thrilling journey from idea to implementation is what keeps us in the game! At Strategy Collective we have been […]

    June 8, 2015 by Sophie Braggins

    EY World Entrepreneur of the Year – Monaco

    There is much to be inspired by in Monaco. Business excellence, architecture, accommodation, fashion, sport, leisure, WEALTH.     I imagine the sustainability of a lifestyle here would be detrimental […]

    October 25, 2014 by Stephen Hill

    The Game Plan

    Often I am reminded that doing the small things well means that the big picture is well executed! Some might argue that this was the difference between our beloved All […]

    by Sophie Braggins

    Happy + Healthy = Productive

    We at Strategy Collective have not been the greatest campaigners of a healthy workplace of late. Viruses and bugs have had us resorting to lemon, honey and ginger drink binges, […]

    October 24, 2014 by Craig Jones

    What’s your big idea?

    It’s no marketing secret; if you really want to stand out from your competition, you need to hit the market with a great message. The only way to have a great […]