Hiringa Energy is the first company in New Zealand dedicated to the supply of green hydrogen and providing hydrogen solutions for industry, public sector and transport operators. Strategy Collective are Hiringa’s point of call when it comes to branding, website and ongoing communications.
We met with Hiringa in the initial stages to refine their brand, build a website and create a marketing direction that outlined who and how the phased approach and roll-out would look. The website needed to reflect and identify who Hiringa Energy would talk to and that the website would be able to showcase to potential partners, government and general public their vision, values and projects and even in its simplest form what Hydrogen is and does . Because a lot of what Hiringa Energy is doing is future focused projects or something completely new it often doesn’t have associated imagery. Our design team work with them on specifics and help turn some of their high-level vision into rendered art showing how a refuelling network or hydrogen truck could look like.