Background
Jo and Dave James the creators of Juno Gin are experts in making premium New Zealand gin. In four short years of business, they have worked with some of New Zealand’s finest botanical growers to produce over 25 unique gin recipes, in which over 10 have won awards!
The family owned business is growing and they have committed to increasing the capacity of their distillery to enable them to export Juno Gin all over the world! Juno are funding 100% of their expansion.
The Cellar Door will be an educational space designed to showcase New Zealand’s finest botanical growers through hands-on activations and gin master classes. It will also have an outdoor area with working gardens and pop-up music and art events for the community.
The PledgeMe campaign is focused on raising funds to help fund their distillery fit-out through a range of rewards such as merchandise and gin experiences.
The Project/s
We were tasked with creating a hero campaign video, designing and developing all creative assets, marketing collateral, and media and digital campaign management.
Touchpoints: Animation, Copy Writing, Digital Campaigns, Film, Graphic Design, Marketing Campaign, Media Management, Photography, PR, and Print
The Results
The campaign was humming along with over $11,000 raised in around two and a half weeks, with the hard call to suspend the campaign due to the August 2021 lockdown.
The hero campaign video had over 150,000 video plays, over 200,000 impressions and a staggering 3,800 landing page views through Facebook Ads alone. Complimented with a Google Ads campaign that included 580,000 impressions, over 1,000 clicks at an average cost of $0.50c per interaction.
Media articles earned included Drinks Biz, The Shout and Food Ticker.
Image renders provided by Boon Architects.
