Since Mikaera and Julie Tewhata moved back from France (where Mikaera played professional rugby for 11 years) the couple have spent five years perfecting a line of traditionally made French delicacies.
Background
Bonjour lovers of fine food! Since Mikaera and Julie Tewhata moved back from France (where Mikaera played professional rugby for 11 years) the couple have spent five years perfecting a line of traditionally made French delicacies, including pâté, confit, and duck rillettes. YUM!
The Project/s
Mikaera and Julie charged Strategy Collective with creating a brand identity and strategy for their delicious business venture. After careful consideration, research and development, Maison Aotearoa Charcuterie was born — an identity which speaks to the coming together of France and New Zealand.
Next, we rolled Maison Aotearoa Charcuterie’s strong brand story and identity out into their packaging – developing everything from scratch.
Mike and Julie’s journey from New Zealand to France and back again and their passion for bringing French cuisine to Aotearoa will be key components of the brand strategy and marketing campaigns moving forward.
Maison Aotearoa Charcuterie is available through Vetro nationwide.
