Monica's Eatery.

Embracing the Spirit of Monica Brewster.

Creating a unique brand for Monica’s Eatery was a real honour for Strategy Collective.

An environment and ethos inspired by the life and spirit of Monica Brewster, a highly respected woman in the history of the local New Plymouth community, Monica was progressive for her time, innovative, creative and generous. Using Monica as an inspiration, the Strategy Collective creative team were able to craft an identity that is on one side softly sophisticated, at the same time as being strong, decisive and independent – like the woman herself.

Using a consistent colour palette of soft pink, metallic gold and muted greys, the brand collateral included logo design and illustration, foiled business cards, menus, building signage, website, photography.

Our team continue to work with Monica’s, supporting them with design, social media management, website, photography and video.