Background
State Pasta is a small pasta joint serving daily hand-crafted pasta. Born from a love of fresh ingredients and simple, delicious food made with care. Fresh, simple and uncomplicated. A perfect blend of traditional Italian with a playful Kiwi twist.
The endearing proposition of combining hand-crafted Italian pasta with good old fashioned kiwi hospitality has been cleverly bought to life with a series of illustrations that blend common New Zealand slang signs with the famously exuberant Italian hand gestures.
These hand gestures form a motif that extends across all brand elements, from photography and collateral, right down to the opening hours signage on the front door.
The refined brand colour pallet and stripe element is inspired from traditional Italian pop ups. This is reflected in the restaurant interior and exterior styling with the stripes in the paint work and over foot path canopy. The result is an irresistible local brand who is now famous for serving everybody’s favourite comfort food; hand-made pasta.
