Krystal Burrell approached us to develop a brand that speaks to who she is as a person and embraces the positive change she makes in her clients lives. As an Incredible Years facilitator and kaupapa Maori led play therapist and educator, Krystal forms deep and emotional connections with parents and children often from disadvantaged backgrounds, and equips parents with extra tools in their toolbox in a supportive learning environment for the whole family.
Working alongside Krystal on a brand name that speaks to who she is and tells a story of the service she offers, we settled on Tuhono ki Takaro.
‘Tuhono’ means connection and ‘Takaro’ means to play and by using ‘ki’ as a bridge in the brand, this results in a beautiful brand name representing to connect and play with our children.
The logo motif is based on Krystal’s own moko kauae which is a representation of her whakapapa and was cleverly weaved into the brand design.
We have some epic projects in the works alongside Krystal, to help parents all over Aotearoa have easy and affordable access to expert support when they need it most in a safe non-judgemental way improving outcomes for tamariki