Creativity isn’t just important for ‘creative’ jobs, creativity plays a part in almost every aspect of business nowadays. However, common perception of what it means to be creative naturally lends itself towards creative roles – designers, photographers, and artists etc. But what if we said you can discover your inner creative no matter your background, skillset or job title?

If you’ve ever heard yourself say “I don’t have a creative bone in my body” or “I couldn’t draw a stick man if I tried” then this blog is for you! We know that creativity lies in everyone – it’s just about unlocking it.

“There’s always a story. It's all stories really. The sun coming up every day is a story. Everything's got a story in it. Change the story, change the world” ~ Terry Pratchett.

Reinvigorating a well-established business is a lot like moving house. When you decide you’ve outgrown the space you once found comfortable, you also need to decide what you’re looking for next. Then you need to actually find that dream home, navigate through the sale process, and then plan your move day! Here are a few helpful questions using the metaphor of moving home to help you decide if you’re ready for a rebrand.

From the rebirth of cool with a fashionable digital refresh, to launching hip new restaurant brands, and working alongside local growers and boutique makers to reach new markets across New Zealand and beyond.  We’re immensely proud of where we live, work and play and had a blast working with Venture Taranaki to promote the region.  And, to top it all of New Plymouth just got crowned as the most liveable city (for its size) in the world!

It was a restless night sleep. My over-excited mind had been racing in anticipation of the early morning adventure along the Forgotten World Highway. Careful not to wake anyone else in the house, I switched off the alarm before it went off at 5.30am.

A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing that turns your one-off customers into roaring fans and the thing that transforms a bunch of employees into a team of united, purpose-driven collaborators.

We’re just a little bit proud of the head of our brand team, Craig Jones, and his accomplishments with Juno Gin’s bottle design and logo.

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