It was a restless night sleep. My over-excited mind had been racing in anticipation of the early morning adventure along the Forgotten World Highway. Careful not to wake anyone else in the house, I switched off the alarm before it went off at 5.30am.

A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing that turns your one-off customers into roaring fans and the thing that transforms a bunch of employees into a team of united, purpose-driven collaborators.

We’re just a little bit proud of the head of our brand team, Craig Jones, and his accomplishments with Juno Gin’s bottle design and logo.

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