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If you would like to get in touch, fill out the form to the right, or simply contact us directly using the details below.

Annalese Sharrock

Annalese Sharrock Strategic Director

Annalese@strategycollective.co.nz
021 615 364
06 759 7044

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October 16, 2019 by Hayden Shearman

Why Facebook is no longer working for businesses like it was … and how to fix it

You’ve got to be on Facebook, they said. It’s free advertising, they said. Every time I post I boost my sales by another 10%, they said. That sort of organic […]

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July 8, 2019 by Hayden Shearman

7 Simple Blogging Tips for Non-Writers

Being asked to write a blog post at work can spark all sorts of nasty flashbacks to days at school fretting over 1000-word essays. But, never fear, we’re here with […]

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May 21, 2019 by Hayden Shearman

Facebook’s Big Changes in 2019

It’s a major piece of the advertising puzzle for many businesses, but with plateauing usage stats and privacy issues, Facebook has hit some rocky times in the past two years. […]

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April 2, 2019 by Hayden Shearman

Unleashing the Power of a Revenue Forecast

In business, the annual revenue forecast works much like a game plan in sport. It’s the equivalent of required-runs-per-over in cricket, metres-gained in rugby or minutes-per-kilometre in a running race. […]

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February 26, 2019 by Craig Jones

How to Define Your Brand Personality

A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing […]

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February 7, 2019 by Hayden Shearman

How to Nail Your Marketing with Zero Advertising

It might seem like a contradiction—having killer marketing while not doing any sort of actual advertising—but it’s perfectly possible, happens all the time and ultimately opens up a whole new […]

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July 9, 2018 by Craig Jones

The 3 Steps for Creating a World-Class Brand

Whether you’re Nike or Apple or your local sparkie, having a strong and consistent brand is vital for winning and keeping the right customers. Craig Jones explores the steps necessary […]

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June 13, 2018 by Hayden Shearman

How successful businesses respond to bad news and reviews

As much as you’d love your company to be loved by everyone, inevitably there will be the odd slip up or negative Google review or awkward moment that each has […]

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April 22, 2018 by Hayden Shearman

Creamy Jo’s is closing, but the gelato is here to stay

This has been the hottest summer on record. As the sun shone incessantly, New Plymouth locals flooded our beaches and rivers, farmers did rain dances, and everyone got all excited […]

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April 6, 2018 by Hayden Shearman

How to choose a company tag line

“Just Do It”, “I’m Lovin’ It”, “Think Different”, “”Maybe she’s born with it. Maybe it’s Maybelline.” Great company tag lines or slogans are almost as famous as their brands. So […]

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February 19, 2018 by Hayden Shearman

How remarkable is your social media?

The secret to success on social media is not-so-secretly hidden in its name … “social” … it’s all about creating content that gets people talking and helps them to be […]

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January 11, 2018 by Hayden Shearman

Is print advertising dead?

Marketing in the 21st century is all about online and social media, isn’t it? No need to clutter letterboxes with printed flyers anymore? Well, not quite. Here’s why it’s not […]

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October 24, 2017 by Hayden Shearman

Why some advertising works and others flop

Why does one advert cause sales to soar while another advert barely causes a blip on the revenue radar? Hayden Shearman unravels a recent study from Neilsen into what makes advertising tick. In […]

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September 14, 2017 by Hayden Shearman

Is your business correctly listed on Google?

By Hayden Shearman // Possibly the most important piece of your marketing puzzle is Google—that people can quickly find where you are, when you’re open and how to get in […]

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