In business, the annual revenue forecast works much like a game plan in sport. It’s the equivalent of required-runs-per-over in cricket, metres-gained in rugby or minutes-per-kilometre in a running race. […]

A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing […]

It might seem like a contradiction—having killer marketing while not doing any sort of actual advertising—but it’s perfectly possible, happens all the time and ultimately opens up a whole new […]

Whether you’re Nike or Apple or your local sparkie, having a strong and consistent brand is vital for winning and keeping the right customers. Craig Jones explores the steps necessary […]

As much as you’d love your company to be loved by everyone, inevitably there will be the odd slip up or negative Google review or awkward moment that each has […]

This has been the hottest summer on record. As the sun shone incessantly, New Plymouth locals flooded our beaches and rivers, farmers did rain dances, and everyone got all excited […]

“Just Do It”, “I’m Lovin’ It”, “Think Different”, “”Maybe she’s born with it. Maybe it’s Maybelline.” Great company tag lines or slogans are almost as famous as their brands. So […]

The secret to success on social media is not-so-secretly hidden in its name … “social” … it’s all about creating content that gets people talking and helps them to be […]

Marketing in the 21st century is all about online and social media, isn’t it? No need to clutter letterboxes with printed flyers anymore? Well, not quite. Here’s why it’s not […]

Why does one advert cause sales to soar while another advert barely causes a blip on the revenue radar? Hayden Shearman unravels a recent study from Neilsen into what makes advertising tick. In […]

By Hayden Shearman // Possibly the most important piece of your marketing puzzle is Google—that people can quickly find where you are, when you’re open and how to get in […]