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Annalese Sharrock Strategic Director
Annalese@strategycollective.co.nz
021 615 364
06 759 7044
Albert Einstein famously said that “In the middle of difficulty lies opportunity.” Covid-19 has provided plenty of opportunities for businesses to test Einstein’s theory. Difficulty has come at us from […]
READ MOREYou’ve got to be on Facebook, they said. It’s free advertising, they said. Every time I post I boost my sales by another 10%, they said. That sort of organic […]
READ MOREBeing asked to write a blog post at work can spark all sorts of nasty flashbacks to days at school fretting over 1000-word essays. But, never fear, we’re here with […]
READ MOREIt’s a major piece of the advertising puzzle for many businesses, but with plateauing usage stats and privacy issues, Facebook has hit some rocky times in the past two years. […]
READ MOREIn business, the annual revenue forecast works much like a game plan in sport. It’s the equivalent of required-runs-per-over in cricket, metres-gained in rugby or minutes-per-kilometre in a running race. […]
READ MOREA business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing […]
READ MOREIt might seem like a contradiction—having killer marketing while not doing any sort of actual advertising—but it’s perfectly possible, happens all the time and ultimately opens up a whole new […]
READ MOREWhether you’re Nike or Apple or your local sparkie, having a strong and consistent brand is vital for winning and keeping the right customers. Craig Jones explores the steps necessary […]
READ MOREAs much as you’d love your company to be loved by everyone, inevitably there will be the odd slip up or negative Google review or awkward moment that each has […]
READ MORE(2019 UPDATE: Creamy Jo’s has a permanent shop in Little Glutton on Devon Street East) 22 April 2019 // This has been the hottest summer on record. As the sun shone […]
READ MORE“Just Do It”, “I’m Lovin’ It”, “Think Different”, “”Maybe she’s born with it. Maybe it’s Maybelline.” Great company tag lines or slogans are almost as famous as their brands. So […]
READ MOREThe secret to success on social media is not-so-secretly hidden in its name … “social” … it’s all about creating content that gets people talking and helps them to be […]
READ MOREMarketing in the 21st century is all about online and social media, isn’t it? No need to clutter letterboxes with printed flyers anymore? Well, not quite. Here’s why it’s not […]
READ MOREWhy does one advert cause sales to soar while another advert barely causes a blip on the revenue radar? Hayden Shearman unravels a recent study from Neilsen into what makes advertising tick. In […]
READ MOREBy Hayden Shearman // Possibly the most important piece of your marketing puzzle is Google—that people can quickly find where you are, when you’re open and how to get in […]
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