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Annalese Sharrock

Annalese Sharrock Strategic Director

021 615 364
06 759 7044


    April 24, 2020 by Hayden Shearman

    In Difficulty Lies Opportunity

    Albert Einstein famously said that “In the middle of difficulty lies opportunity.” Covid-19 has provided plenty of opportunities for businesses to test Einstein’s theory. Difficulty has come at us from […]

    September 24, 2019 by Hayden Shearman

    6 Ways to Test Your Next Business Idea

    If you’ve got any sort of entrepreneurial cell inside, you would have asked yourself this question at least once: “I wonder, would this make a good business?” I come up […]

    November 16, 2018 by Hayden Shearman

    How to Build a Fast Moving Business

    Aristotle said that life is defined by movement. When you stop moving (i.e. when you stop hunting or gathering or breathing or pumping blood) you die. It’s the same in […]

    September 21, 2018 by Hayden Shearman

    Business Strategy: The Joy of Missing Out

    One of the great challenges for the business owner is having too many good ideas that just end up diluting their core business. Hayden Shearman explores why embracing the joy […]

    August 9, 2018 by Hayden Shearman

    Our top 10 business strategy quotes

    The Oxford Dictionary defines strategy as “a plan of action designed to achieve a long-term or overall aim.” What is that aim for you? Do you start that business? Will […]

    July 18, 2018 by Charlotte McIsaac

    How to Nurture Happiness at Work

    We all know that happy workplaces are more inviting for employees. But they also make excellent business sense. Charlotte McIsaac, head of the People & Culture team at Strategy Collective, […]

    July 2, 2018 by Stephen Hill

    Business Growth vs Stability

    Becoming the next Google or Airbnb might be the goal for some business owners. Others are happy with building a sustainable family business that provides a stable source of income. […]

    June 13, 2018 by Hayden Shearman

    How successful businesses respond to bad news and reviews

    As much as you’d love your company to be loved by everyone, inevitably there will be the odd slip up or negative Google review or awkward moment that each has […]

    May 15, 2018 by Hayden Shearman

    How a PESTLE Analysis Can Save Your Business

    By Hayden Shearman // We’ve all heard of the SWOT analysis—looking at the internal strengths and weaknesses and external opportunities and threats facing your business—but its lesser known cousin, the […]

    April 22, 2018 by Hayden Shearman

    Creamy Jo’s is closing, but the gelato is here to stay

    (2019 UPDATE: Creamy Jo’s has a permanent shop in Little Glutton on Devon Street East) 22 April 2019 // This has been the hottest summer on record. As the sun shone […]

    October 20, 2017 by Hayden Shearman

    What does a Labour-led coalition mean for business?

    Hayden Shearman shares some reflections on what the newly elected government means for business owners.  Winston has finally decided on his teammates. Yay! His decision means the arrival of a […]

    May 23, 2017 by Shay Starrenburg

    Millennial Marketing

    Millenials have completely flipped marketing on it’s head. Things are changing as technology grows and we become immune to blaring, annoying advertising. What is a Millenial? Basically anyone that has […]

    August 23, 2016 by Trish Cox

    Who killed the audience for advertising?

    Each year the Strategy Collective Brand team heads to Auckland for two days to attend Semi Permanent as part of our on going creative development. This is usually our annual dose […]

    August 3, 2016 by Sophie Braggins

    The Business of Boxing

    “Everybody has a plan until they get punched in the face” (Mike Tyson). The same can be said of business and that no strategy is immune to disruption. Likewise there […]

    July 13, 2016 by Dominic Prestidge

    Gin with a Grin

    At Strategy Collective, we love working with people in pursuit of a vision. For the last few months we have been working with David & Jo from BeGin Distilling developing their new […]

    June 8, 2015 by Sophie Braggins

    EY World Entrepreneur of the Year – Monaco

    There is much to be inspired by in Monaco. Business excellence, architecture, accommodation, fashion, sport, leisure, WEALTH.     I imagine the sustainability of a lifestyle here would be detrimental […]

    October 25, 2014 by Stephen Hill

    The Game Plan

    Often I am reminded that doing the small things well means that the big picture is well executed! Some might argue that this was the difference between our beloved All […]