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By Hayden Shearman // Possibly the most important piece of your marketing puzzle is Google—that people can quickly find where you are, when you’re open and how to get in touch. Luckily, thanks to Google My Business, this is a very straightforward job, but one that often gets overlooked when we make any changes to our business (like moving locations or changing business open hours).
So here is a brief guide on how to keep your Google business listing updated.
Note: Google My Business is currently (as at Sep 2017) only for businesses with a physical presence, not online-only business.
Google My Business is free to use and is super easy to update (it’s obviously in Google’s best interest to keep information as up-to-date as possible).
You will need a Google account (if you have a Gmail email address you’ve already got one) and once you’re connected you will be able to:
So, as you can see, this is a vital marketing tool for your business. So below is how to set it up …
Once address and other contact details are added, Google will send you an address verification typically by post (to make sure your business is where you say it is and that you are the owner). For some business types, this verification can be via email or phone. This might take a week or two, but in the meantime, you’ll be able to:
Importantly, you can also add users to manage your business location. These fall under the following categories: