What is your budget?
Just like moving house is more than just updating your address, refreshing your brand is so much more than just tweaking a logo! Depending on the size of your business and how dramatic your changes are, a brand refresh can be a major project that requires adequate investment to be successful. A good place to start is by making a list of all the touch points where your brand appears; from business cards to websites, from photography and video, to signage and packaging. This will begin to inform the extent of your budget.
You will also need to make a list of all people that will need to be included on the rebrand journey so that the project actually stimulates more business – rather than create confusion for your staff and current customers!
All of these touchpoints and people will take time and money to be updated, so it’s worth creating a full scope of your project from the beginning. Last but not least, make sure you leave a good portion in your budget to launch your new brand properly – is that a client party, a brand video, a result driven digital marketing campaign or a hand-delivered client gift? Make the most of the new you!