A business’s brand is more than just a logo and a colour scheme—it’s the entire emotional and psychological connections that that business makes with their target audience. It’s the thing that turns your one-off customers into roaring fans and the thing that transforms a bunch of employees into a team of united, purpose-driven collaborators.
Albert Einstein famously said that “In the middle of difficulty lies opportunity.” Covid-19 has provided plenty of opportunities for businesses to test Einstein’s theory. Difficulty has come at us from all angles including loss of revenue, staffing issues, lack of supply, working from home, childcare, and navigating government support and regulations.
We’ve all heard of the SWOT analysis—looking at the internal strengths and weaknesses and external opportunities and threats facing your business—but its lesser known cousin, the PESTLE analysis, deserves it’s own spot in the business strategy board meeting. Here’s why.
We’re just a little bit proud of the head of our brand team, Craig Jones, and his accomplishments with Juno Gin’s bottle design and logo.