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Annalese Sharrock

Annalese Sharrock Strategic Director

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    Our top 10 business strategy quotes

    The Oxford Dictionary defines strategy as “a plan of action designed to achieve a long-term or overall aim.” What is that aim for you? Do you start that business? Will it be a premium or regular product? How will it be made, who will make it, and who will buy it? When? Where? What? Why? How?

    These are the questions business owners wrestle with on a daily basis. And in the process of weighing up such high stakes decisions, it helps to keep wise words of wisdom close at hand. So, we’ve put together our top 10 business strategy quotes, plus three bonus quotes (mostly because we couldn’t narrow it down to 10!).

    Be inspired with these quotes and keep strategising for a better world:

    1. Elon Musk

    “I don’t create companies for the sake of creating companies, but to get things done.”

    2. Michael LeBoeuf (author)

    “A satisfied customer is the best business strategy of all.”

    3. Henry Mintzberg (author)

    “Strategy is a pattern in a stream of decisions.”

    4. Jeroen De Flander (author)

    “You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.”

    5. Seth Godin (author)

    “Don’t find customers for your products, find products for your customers.”

    6. Charles de Gaulle (French general and statesman)

    “You have to be fast on your feet and adaptive or else a strategy is useless.”

    7. Michael Porter (author)

    “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do—it’s a matter of being different at what you do.”

    8. Winston Churchill

    “However beautiful the strategy, you should occasionally look at the results.”

    9. Michael Porter (author)

    “The essence of strategy is choosing what not to do.”

    10. Steve Case (AOL co-founder)

    “In the end, a vision without the ability to execute it is probably a hallucination.”


    And here’s three more from three of the biggest names in business strategy history:

    11. Henry Ford

    “Whether you think you can or think you can’t—you’re right.”

    12. Bill Gates

    “Your most unhappy customers are your greatest source of learning.”

    13. Elon Musk

    “I take the position that I’m always to some degree wrong, and the aspiration is to be less wrong.”


    Image Credit: Samuel Zeller on Unsplash


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