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Annalese Sharrock

Annalese Sharrock Strategic Director

021 615 364
06 759 7044




    Convenimince is the first product in Green Meadows Beef’s brand new ‘real food’ convenience range.

    As our lives get increasingly busier, New Zealand consumers are craving anything that makes their lives easier and provides them with the time to do more of what they love. Convenimince is designed specifically for customers who want to easily create the taste and quality of real, home-cooked food. Convenimince is the perfect solution for them.

    Strategy Collective is proud to be part of the Convenimince story – from name creation through to packaging and label design and product photography.

    Convenimince, in its recyclable PET tray, is opened quickly using the easy peel lidding film. Once open, Convenimince can be rolled into meatballs, palm sized patties, or used as a base for Mexican and Italian dishes. Convenimince is gluten, dairy, soy, MSG, preservative, egg, grain and refined sugar free – just the best beef mixed with the most complimentary real ingredients. With the right base ingredients, a bold name and design and an innovative family business renowned for pushing boundaries, Convenimince is an exciting new product for the meat cabinet. It is destined to have a loyal following.

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