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Annalese Sharrock

Annalese Sharrock Strategic Director

Annalese@strategycollective.co.nz
021 615 364
06 759 7044

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Fernglen Farm: Brand & Packaging

Milk from sheep? Actual milk that you drink? From sheep? Yes, it’s a thing. And it makes sense in so many ways. Firstly, it’s high in protein and other nutrients so makes a great recovery drink for athletes. Second, it’s kind on the planet, with each litre having a much lower carbon footprint than a litre of cows’ milk. Finally, many people find sheep’s milk kinder on the stomach than cows’ milk.

So, when we got the call from this wonderful family business to brand this exciting new product, we were stoked to be part of raising the baaaaa in the milk industry! (Sorry for the terrible pun … couldn’t resist.)

Our brief was to create a brand that could work in multiple settings: the sports recovery market (some of NZ’s top rugby players are already drinking Fernglen’s product), general health conscious people (particularly for kids and the elderly) and also having the potential to penetrate the hotly contested everyday flavoured milk sector. And, above everything else, the brand had to speak to the wonderful DNA of this family-run business.

When you imagine the ideal backcountry New Zealand farm, Fernglen Farm truly ticks all those idyllic boxes. It is perched on the Wairarapa coast, with sustainable farming practices, an innovative mindset, and a true family-run operation … and yes the kids play rugby! Capturing this iconically-Kiwi farm setting was paramount in the branding and packaging because, not only does it ring true for the business itself but it also helps to recommend it to both the sports recovery customer (with mental images of Colin Meads working out on the farm coming to mind) and the general health-conscious customer (who prefer natural, from-the-farm products).

We can confirm it tastes mighty fine, too!

Watch Fernglen’s feature on Country Calendar here.