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Annalese Sharrock

Annalese Sharrock Strategic Director

021 615 364
06 759 7044



Bakery Branding

The Public Catering Company is an artisan provider of catering, bakery goods, breads and gelato.

A business based on unpretentious philosophies, using only traceable products at a specialist level with a focus on providing fresh, seasonal and delicious food. Situated in the heart of the White Hart, the bakery’s name draws upon the history of the building, formerly the home of the iconic Public Bar. The Public Catering Company brand was created to reflect a traditional approach to baking with a particular attention to quality and flavour.

Brand touch-points include website design and development (mobile responsive) featuring a custom online catering form and full Xero integration for all orders from webstore. Strategy Collective also produced online promotional film, photography, a full suite of signage, menus, packaging and marketing collateral.