Qualifications and Awards
Diploma in Creative Arts
German Design Award Winner 2019
Double Gold – San Fransico Spirits Award 2018 (Packaging)
Bronze – Best Awards 2010
Multiple Best Awards Finalist
Key areas of expertise
Brand Identity, Illustration, Packaging, Photography, Website Design
Craig is the mind behind the madness that is the Strategy Collective brand team. He has 20 years creative design and art direction experience specialising in brand identity, website design, packaging, and advertising. His outstanding skills in brand creation and corporate identity have helped dozens of high-profile brands put their best foot forward when going to market. Craig’s eye for detail and creative flare have drawn the attention of multiple awards, including the prestigious Best Awards. Almost as if he was showing off (he’s actually too nice to) he’s also an accomplished illustrator and photographer.
Craig leads a high-performing team who share his passion for developing kick-ass design solutions for their clients.
A true Taranaki local, Craig grew up in Inglewood before moving overseas to Kyrgyzstan with his family at 18. This fascinating and world-opening experience saw Craig change his intended career path from teaching to the arts.
Craig is always on a creative quest whether at work or at home. As a singer-songwriter from the age of 11 years, Craig spends his spare time writing and playing music. When he’s not jamming, you’ll find him on an outdoor adventure and making the most of what Taranaki has to offer with his family.