Jade Lucas

Photo of Jade Lucas in a black jersey on a grey background

Jade Lucas


Communications Advisor

BA/BCom University of Auckland

Key areas of expertise

Strategic communication planning and delivery, Media liaison and PR outreach, Social media strategy and execution, Crisis communications, Event management and promotion, Internal communications, Stakeholder engagement, Content creation

A seasoned public relations professional, Jade has lived and breathed communications for nearly 20 years. She has worked in both agency and in-house roles across consumer, trade, government and corporate spheres in New Zealand, Europe, Asia and the Middle East.

What she loves most is being able to connect people through storytelling, working in partnership with clients to support their vision, strengthen their position and enable them to grow. Added to that is the evolution of the discipline from purely written form to visual, interactive narratives, and growth into new digital platforms.

Family ties brought her back to New Zealand, where she’s relishing life in New Plymouth with two young children. Together with her husband she is a Co-owner of local hospitality businesses State Pasta, State Bistro and Joe’s Garage.


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