If you would like to get in touch, fill out the form to the right, or simply contact us directly using the details below.
Annalese Sharrock Strategic Director
021 615 364
06 759 7044
It’s no marketing secret; if you really want to stand out from your competition, you need to hit the market with a great message. The only way to have a great message is to begin with a great idea.
There are no real rules when it comes to discovering a good idea. As a song writer for example, I know song ideas can be revealed during a middle-of-the-night epiphany, or can simply be uncovered by a methodical process of elimination.
I do believe however, that there is ‘rule’ to follow if you aspire to consistently generate compelling and original ideas. Most creative thinkers will agree; whether it be in music, brand or business, you need to have regular time in your schedule dedicated to developing your creativity. This type of discipline provides a better ability to recognise a great idea, whether it is delivered in a flash of genius or is a hidden gem discovered in the monotony of the development process.
Once the ‘great idea’ is captured and defined, it can be refined and made fit for the target market. We have a saying in the design industry; “you can’t polish a poo” – meaning it’s very difficult to make something great out of a concept that has no substance. Your great idea is the ‘magic’ that connects your brand with the target audience in a profound way.
So, however they arrive, a great idea is always a valuable commodity – and regular investment in idea generation is essential!
In the Strategy Collective Creative Department, we have recognised that cultivating an environment where a steady stream of (good) ideas is crucial to the success of the work we produce. Our Research and Development Program is just one of the ways we are investing in our ‘creative muscle.’ We have scheduled a block of six hours every six weeks dedicated to discovering or implementing new design techniques. Our current R&D project is a skate video… you’ll be the first to know when it has been released online!