Abacus Group



Abacus Group are your insurance experts based here in New Plymouth, Taranaki serving a wide range of clients with specialist advice on personal and professional insurance.

Upon the eve of Celebrating 25 years in business together, Craig Nolly and Richard Toon, alongside their energetic team wanted to elevate and refresh their online presence with a key deliverable being a crisp and clean website that doesn’t make insurance look boring.

Abacus are well known in the local market with a very loyal clientele, but are not utilising digital channels to their full potential and with the changing lifestyles of professionals a key touch point is going be their website.

The Project/s

We met with key members of the Abacus team and ran a strategic marketing workshop where we got a deeper understanding of who they are, where they want to go and how we are going to get there.

A strategic marketing plan was presented alongside a wireframe of a modern, engaging and user friendly website with a creative mood board to enliven Abacus’ digital presence.  The creative team captured both video and photos for the website as well as building out an asset library for future social media campaigns.

Social Media Training workshops were run over 12 weeks covering a range of topics such as setting a social media strategy and generating social media voices, developing, planning and scheduling campaigns across Facebook, Instagram and LinkedIn.  An introduction into Google Ads, Google Analytics and website content management were also included to increase the overall digital and analytical capabilities of Abacus Group.

The Results

A completely new website that is elegant, clean, and more fun and reflective of the team at Abacus.

Live the life you love in New Zealand’s best province – confident that Abacus has got your back when the unexpected hits the fan!

“The web and marketing team at Strategy Collective were fantastic to work with.  They completely understood our vision for a website refresh that would showcase our team of advisors and what we offer our existing and new clients, without any overwhelming insurance jargon.  We look forward to working with Strategy Collective on future projects.”

Helen Stuck

Abacus Group Ltd.


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