Abacus - Strategy Collective


Brand Touchpoints:

Branding. Digital Marketing. Marketing Strategy. Photography. Video. Website.

Setting the Standard.

Abacus Group is one of New Plymouth’s leading insurers with a team of highly skilled and experienced advisors.

Their team is committed to making sure you get the most useful advice, the right policies and the peace of mind of having a team of locally based, heavy hitters in your corner.

Needing another heavy weight in the ring with them, they reached out to Strategy Collective to support them with their marketing activity.

Today, we offer a full suite of strategic marketing support for the team, including content generation, campaign delivery, digital marketing, website support, photography and video.

Shooting with Purpose.

When creating photo and video content, we prioritise its intended use.

Understanding the end goal is essential for producing imagery that is fit for purpose. Abacus Group approached us with a desire to celebrate 25 years in business and refresh their visual identity.

Through strategic workshops, we unearthed Abacus Group’s core mission and vision, focusing on the concept of the “trusted advisor.” This insight led us to showcase advisors alongside clients in various scenarios, illustrating the breadth of services offered.

Alongside the photo refresh, we proposed a streamlined website and devised a strategic marketing plan to guide Abacus Group forward.

Digital Transformation.

Optimising budget and speaking to the right audiences has been central to the digital advertising success of Abacus Group.

Ranking high on google search and using targeted campaigns on Meta and LinkedIn has allowed the team to increase their lead generation and pool of clients.

Supporting this digital activity through an overhaul of their website, we’ve made their content easier to access and aligning closer to their brand identity.

“The brand and marketing team at Strategy Collective were fantastic to work with. They completely understood our vision for a website refresh that would showcase our team of advisors and what we offer our existing and new clients, without overwhelming insurance jargon. We look forward to working with Strategy Collective on future projects.”
— Helen Stuck, Abacus Group Ltd.