FUZZ Kit
Brand Touchpoints:
Brand Strategy. Copywriting. Design. Digital Marketing. Illustration. Marketing Strategy. Photography. Social Media. Website.Goodbye Fuzz, Hello Fresh.
FUZZ KIT is a purpose-driven brand created to transform a teen boy’s first shave from an awkward experience into a confidence-building rite of passage. Designed specifically for young skin and first-timers, each kit includes premium tools and step-by-step guidance, trusted by parents and loved by teens.
As a brand-new business, FUZZ KIT needed support developing a full go-to-market strategy. From brand clarity to marketing direction, website launch and content strategy, the goal was to bring a bold new product to life, while creating a trusted brand that could connect authentically with both teens and their parents.
Our creative and marketing teams partnered closely with founder Jess to bring FUZZ KIT to market. We built a full Strategic Marketing Plan, developed tone of voice and audience profiles, and delivered a launch-ready content strategy. Our team also helped refine brand design elements and provided hands-on training to support website and social rollout. The result? A confident brand with a clear message – Goodbye Fuzz, Hello Fresh.
