Juno Gin - Strategy Collective

Juno Gin.

Brand Touchpoints:

Branding. Business Strategy. Design. Digital Marketing. Marketing Strategy. Packaging. Photography. Website.


Double Gold – San
Francisco World Spirits
Competition – Packaging

Taste the Divine.

Juno Gin has built a gin empire founded on award-winning gins.

Offering a transparent business model and commitment to sustainability, they have cultivated an authentic gin community.

We have partnered with Juno Gin since its inception, providing brand identity, website design and development, content production, PR and communications, social media, and digital advertising to scale their offerings along the way.

Today, we continue to support Juno with a wrap around marketing service touching all parts of their brand.

Building a Brand from Scratch.

Juno Gin entered New Zealand’s premium gin scene in 2017. Founders Dave and Jo, partners in both business and life and true scientists at heart, followed their passion and established their distillery.

Recognizing the importance of building an engaging and relatable brand to foster community, they sought an agency to bring this vision to life. From early financial and strategic planning to creating Juno’s identity, inspired by the Roman goddess, we have been integral to this remarkable journey.

Juno Gin’s brand was a finalist in the Best Design Awards. Each letter in “JUNO” celebrates the goddess herself, prominently displayed atop the bottle, along with Dave and Jo’s initials subtly incorporated into the design.

Raise Your Spirits.

Seasonal gins have become a staple of Juno’s strategy, with each quarter bringing the release of a new gin that captures the essence of the season. Providing exciting recipe explorations for the Juno team and design challenges for our branding team.

At the start of each year, we begin with a concept and create four uniquely designed bottles. We oversee the design and dispatch of label artwork, photography, and video, generating all assets and strategising advertising and communications to achieve optimal outcomes.

Blank Canvas.

In 2020, the global pandemic prompted businesses to pivot. This shift inspired Juno to create opportunities for local designers to showcase their portfolios by offering them the chance to design one of the four seasonal labels, with successful candidates having their artwork featured on the label, along with financial recognition.

We led the engagement with the creative industry, launching a comprehensive social media campaign and reviewing artist submissions to select finalists. Over five years, the campaign’s success has provided 20 artists with canvas space on their seasonal gins.

Online Presence: The Ultimate Revenue Generator.

Our team are on hand to support Juno’s digital presence through a range of tactics including social media, SEO, digital advertising, and website optimisation.

Delivering on a cohesive digital strategy, we aim to amplify Juno’s voice across multiple digital platforms, relieving the Juno team of this task, and allowing them to focus on crafting great gin.

“As the proud founders of Juno Gin, we love our long-standing partnership with Strategy Collective. From the very inception of Juno Gin, Strategy Collective has been an indispensable ally, proving to be a true extension of our business”.
— Jo & Dave James