Metcalfe Real Estate - Strategy Collective

Metcalfe Real Estate.

Brand Touchpoints:

Brand Strategy. Branding. Design. Print Collateral. Signage.

Selling Houses.

Selwyn Metcalfe has been involved in real estate since 1980.

Tasked with breathing new life into his Taranaki real estate practice, the brief was to create a fresh, modern, and contemporary feel.

Futureproofing the company to motivate ambitious team members and set a succession plan in motion, Selwyn Metcalfe Real Estate was re-branded.

Working together with the team, we devised a strategy to ensure that the brand refresh was consistent. Running a workshop with the team allowed us insight into why everyone enjoyed real estate and highlighted that realtors play a vital part in the emotional process of buying and selling a home. “Connection” and “heart” were words banded around and laid the foundations that Metcalfe Real Estate were all about turning a house into a home.

The new logo, created within a circle to house the icon that represents residential, commercial, and rural properties, is friendly and inviting. We made sure the colours chosen stood out in this competitive landscape.