Taranaki Cricket.

Keeping it Classic.

Taranaki Cricket Association has been an essential part of the development of cricket in Taranaki for over 125 years.

In this time, the brand has stayed true to it’s roots, however inconsistencies with the use of logos and text have been an issue for the brand in recent times.

The team at Strategy Collective were asked to review their current logo, refreshing their TCA brand to honour both the classic logo and optimise for use in the 21st century. This was combined with a fresh set of brand guidelines for the team to use.