Te Pahi Taranaki.

Background.

There’s work you make. And then there’s work that moves a region.
The Te Pahi Taranaki public transport network started as a question with Taranaki Regional Council. How do we create something people don’t just use, but connect with?

Together with Taranaki Regional Council, we recommended and led a journey that began with workshops and honest conversations with our community.
What followed was strategy, positioning, naming and identity of a new transport brand, built from the ground up. A transport network that does more than move people. One that weaves a thread between communities, reduces distance, and brings Taranaki closer together.
We created the brand and identity of Te Pahi to feel warm, welcoming and human,
like someone who always has your back. Practical. Reliable. United. Fair.
A brand that doesn’t try too hard, because it knows its worth.

Seeing Te Pahi out in the world, on buses, in shelters and across the region is something we’re incredibly proud of.

This is what happens when strategy leads.
This is what happens when you build with community.
This is Te Pahi.