That’s It



That’s It, an epic skincare brand for the naturally adventurous, was formed by Ben and Ness Dickie who wanted to convert a portion of their dairy farm to a more sustainable crop in South Taranaki. The natural goodness of mānuka and its antibacterial properties were a big draw card, as Ben and Ness wanted to create a skin and sun care range of products with no nasty chemicals or additives, and use pure farm-grown and harvest mānuka oil as their hero ingredient.

The Project/s

We were tasked with developing a brand identity for That’s It, product packaging, copywriting, creating a strategic marketing plan, building their website, content creation and photography, ongoing digital marketing campaigns, and social media management. 

The Results

That’s It successfully launch to the market in late 2022 with the rollout of its social media strategy and digital marketing campaigns focused on growing brand awareness and stimulating product trials.

A suite of engaging marketing collateral was created to help That’s It increases its availability across the country with over 30 retailers now on board and growing.  This brand has plans to become highly regarded by thrill seekers and adventurers all over New Zealand with a range of products that can protect your skin without harsh chemicals. 

Find them in your local adventure stores and boutiques, or shop online 24/7. 

No Nasties – Just The Good Oil. That’s it.


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