TSB Ice Cream Activation with the Festival of Lights
Brand Touchpoints:
Copywriting. Design. Illustration. Marketing Strategy. Photography. Social Media.Spreading Summer joy across the region.
The Opportunity
Over the summer (Dec–Feb), TSB Bank wanted a regional activation to connect with communities. Partnering with Mr Whippy, they aimed to give away free ice creams across Taranaki creating a feel-good, visible gesture of local support.
The Strategy & Execution
Strategy Collective role was to transform a generous idea into a fully realised campaign. We developed “TSB Summer Shout” a simple, warm, Kiwi-friendly campaign name and created all visual assets, signage, social content, radio scripts, and outdoor/print media.
The design direction balanced bright summer energy, community warmth, clear co-branding with Mr Whippt and strong TSB brand presence.
We managed the full media plan including booking key print placements, outdoor advertising and captured key photography for social amplification, ensuring strong brand presence and community engagement.
The Impact
- Delivered high-visibility regional brand presence
- Created positive, family-friendly brand interactions
- Generated shareable social content
- Reinforced TSB’s local commitment
TSB Summer Shout demonstrates how thoughtful campaign strategy, creative execution and media integration can elevate a grassroots activation into a standout regional campaign.
