The Result
The Zend rebrand and storytelling process led to some important discussions. The first of these took place in the company staff room as team members discovered a new mission for their roles and a sense of empowerment that their own customer service skills were to be the main selling point of the business. The other key conversation took place with existing and potential clients who asked “why the name change?”. This opened the door for explaining Zend’s points-of-difference, that unlike your out-of-the-box courier or freight provider, Zend will tailor a service to your needs and will bend over backwards to make sure it delivers.