Background
TSB Good Vibes is a new programme designed to celebrate positivity in Taranaki. TSB, together with MoreFM Taranaki are giving away four $2,500 cash prizes to four individuals doing awesome things in Taranaki, always ready to lend a hand and go the extra mile for others.
The Project/s
We created the brand identity for TSB Goodvibes, and designed, collated and managed a community engagement survey to assess the effectiveness of the Goodvibes initiative.
The Results
TSB Goodvibes has been really well received in the Taranaki community with high engagement on social and the community survey reinforces these results with 89% of people agreed that the name Goodvibes fits with the initiative, 78% of people would nominate someone for TSB Goodvibes.