Brand & Marketing.

Craig Jones is the mind behind the madness that is the brand team. With outstanding skills in brand creation and corporate identity, Craig has helped dozens of high profile brands put their best foot forward when going to market. His eye for detail and creative flare have drawn the attention of multiple awards and nominations, including the prestigious Best Awards. CJ is passionate about finding effective design solutions for his clients. He leads a solution-orientated, high-performing team who feed off their clients' success.

Emily brings to Strategy Collective vast experience in the marketing discipline spanning multiple business categories, including retail (Farmers, The Warehouse and Westfield); automotive (BMW and MINI); cosmetics ( L’Oreal Paris, Maybelline, Lancome); media (APN); charity (SPCA); fitness (Les Mills International); pharmaceutical (Pfizer); and, most recently, government (Auckland Council and New Plymouth District Council). She is passionate about getting the best from creative minds and working closely with clients to find the best brand and marketing solution. Having worked on many different campaigns her project management experience spans public relations, social media, experiential, events, sponsorship, print and TV. Emily believes that great content and great creativity generates coverage, awards and conversations for clients.

Born and bred in Taranaki, after attending Francis Douglas Memorial College Jeremy studied Industrial Design at Victoria University of Wellington. He went on to become a freelance graphic designer and eventually ran his own creative firm. Many will recognise Jeremy from The Block NZ where he and his partner (Cat) claimed the People's Choice Award. This experience inspired him into two years as a kitchen designer and to also pursue his favourite pastime of jumping on the tools and renovating anything in his home that you can swing a hammer or a paint brush at. Now, as one of our senior designers, he loves that no job is the same—being able to explore everything from illustration to digital and being involved in the early idea stages of a new company and seeing it grow.

Will Ockhuysen is a Graphic Designer originally from New Plymouth who has been traveling and working abroad for the past four years, managing to visit 40 countries. Will has worked in a variety of design roles in Auckland, New York, Edinburgh, and Vancouver. Working globally has taught him how to adapt quickly and given him a wide range of skills and influences. Will was awarded a Gold Pin at the prestigious Best Awards for his university project, becoming the first person at Whitecliffe College Of Arts And Design to achieve this.

Hayden is our resident wordsmith and marketing strategist. A Massey University graduate in marketing and philosophy, he brings a broad background of marketing spanning the sectors of education, music, publishing, not-for-profit and participation sports. He joined us in 2017 from Auckland where he founded leading running fitness provider, TempoFit. He has authored several running books and, needless to say, always keeps a pair of trainers at the ready.